Brand · Websitemoderne.io conventions
How the public site is composed. It runs on the same spine as the rest of the system — Geist,
Ink #232342 headlines, Deep Green #1D5937 for
action — and shares the marketing palette and voice, not the app's status colors and data grid.
The anatomy of a marketing asset lives on Marketing.
Buttons — one primary, one secondary
Real calls to action are a solid Deep Green button; everything else is the outline secondary. One primary per view.
.btn-primary · solid #1D5937 on white text · 8px
.get · outline · secondary + utility
Hero pattern
An Ink headline with a Deep Green accent phrase, a short lede, and one primary CTA. Headlines set in Geist, ~72px / 600; the accent phrase is the only colored run.
Backpatch Alliance is the fellowship of the fix.
AI-accelerated vulnerability discovery drives the need for backpatches to close security gaps fast. Join the community to fight back.
Buy nowSection bands
Pages alternate warm neutral grounds — Stone, cream, and white — to separate sections without rules. All map to existing surface tokens.
Nav & announcement bar
A thin announcement strip over the main nav: wordmark left, sections and a green primary CTA right.
Metrics
Outcomes lead with a big Deep Green number and a muted caption. Two to four per row.
Pull quote
A short Deep Green rule, the quote in display size, then attribution.
"Moderne helps keep our codebases cleaner, safer, and easier to evolve. It is a major unlock for teams that want to spend more time shipping and less time maintaining."
Arrow findings
Supporting points as a →-led list with hairline rows, not bullets.
- Teams that paired Moderne with coding agents finished the migration fastest.
- Roughly 80 percent of the migration was automated.
- Recipe changes match each team's formatting, so developers merge with confidence.
Case-study cards
Case studies index as a mixed grid: full gradient-field cards for featured stories, and white chromatic-frame cards (gradient border) leading with a metric. Both close with a green Read the story → link.
Page templates
The section stacks the site reuses. Build from these rather than arranging a page from scratch.
Campaign / product page
e.g. Backpatch Alliance
- Announcement bar + nav
- Hero — accent-phrase headline, lede, primary CTA, mark
- "How it's different" — headline + body on a cream band
- Comparison diagrams — without / with
- Proof CTA band — primary + secondary buttons
- Footer
Case study
e.g. Choice Hotels
- Breadcrumb — Case studies / Name
- Result headline (Ink, no accent) + summary
- Industry · primary-stack meta row
- Metric grid — big Deep Green numbers
- Featured gradient media card
- Narrative + arrow findings
- Pull quote + glossary side-note
- Closing quote + CTA
Case study index
e.g. /case-study
- Hero — headline + lede
- Mixed card grid (masonry)
- Featured: gradient-field cards, reversed logo
- Standard: chromatic-frame metric cards
- Each: industry · metric · Read the story →
These values come from the live site; two round to the nearest token — the cream band (#EFEDE5 → surface-sunken) and on-green text (#FBFAF6 → action-on-accent #fff). Flagged rather than re-tokenized.