AI Software Factory
The event identity for the AI Software Factory Summit and the AI Software Factory Meetup series. This is the working brand reference — the logo lock-up, color, type, and the rules for putting them together. Two applications live here: the Summit (flagship, city-based) and the Meetups (partner-hosted, local).
Summit lock-up
Summit miami 2027The summit lock-up stacks three blocks — AI SOFTWARE FACTORY in teal, the summit miami qualifier in blue, and the 2027 year in navy. Two builds are approved: the left-align stack, and the vertical, where AI SOFTWARE FACTORY runs up the side. Text is always #F8F8FF white; keep one block-height of clear space and never recolor or rotate the blocks. Every file is supplied on a transparent background.
Meetup lock-up
The block systemThe meetup lock-up pairs AI SOFTWARE FACTORY in the teal block with the meet up qualifier in blue. Two alignments are approved — left-align and right-align. Text is always #F8F8FF white; keep one block-height of clear space and never recolor, outline, or rotate the blocks. Every file is supplied on a transparent background (SVG and PNG).
Color
Core + accentsFour core colors carry the system — teal holds the AI SOFTWARE FACTORY block, blue the qualifier block and live accent, midnight for ink and dark canvas, and slate for every block's text and light surfaces. Four extended accents — plum, cyan, magenta, and grey — are available for data, illustration, and social.
Gradients
Two-gradient systemTwo gradients live in the visual language, chosen by placement. Gradient 01 is used when the gradient overlays imagery in “Hard Light” blend mode; Gradient 02 is used when the gradient sits on a white background. Either can suit a given visual field, and the two can be combined in one field for added depth and dimension.
Gradient 01 & Gradient 02
01 — overlay on imagery, Hard Light · 02 — on a white background
Applying gradients to imagery
Gradient over image (Hard Light) · image over gradient · gradient + masked headshots
Typography
Space Grotesk · Space MonoSpace Grotesk is the display face — it sets AI SOFTWARE FACTORY and headlines, uppercase with 6% letter-spacing. Space Mono is the technical face — it sets the qualifier (meet up, summit miami), the year, dates, locations, and any label.
Both faces are free and open-source. Download the full families to install locally or bundle with assets:
Using the brand
Do & don'tDo
- Keep the two-block stack: teal AI SOFTWARE FACTORY over the blue qualifier.
- Set the wordmark in Space Grotesk at 6% tracking; the qualifier and year in Space Mono.
- Use summit [city] for the summit and meet up for meetups.
- Overlay the lock-up on full-bleed photography — palms/tropical for the summit, city skylines for meetups.
- Co-brand with the Moderne mark (and partner logo) locked up separately with a “+”.
- Keep all block text #F8F8FF white.
Don't
- Recolor the blocks or swap teal/blue roles.
- Set the wordmark type on a photo without its teal block behind it.
- Stretch, rotate, outline, or add shadows to the lock-up.
- Mix in other typefaces — only Space Grotesk and Space Mono.
- Crowd the lock-up; always hold one block-height of clear space.
- Use low-contrast tints of the palette for block fills.
Photography
Tropical & Miami skylineThe summit's imagery is bright, high-key photography — tropical palms and the Miami skyline, shot from below against blue sky. A spectral-gradient wash (the strand spectrum) can be laid over the photo for cover art and social; keep it subtle so the scene still reads. Always set the lock-up inside its solid teal block over the photo — never place brand type directly on the image.
Tropical palms — spectral wash
Hero and cover imagery · strand-spectrum gradient over high-key palms
Miami skyline
Untinted · palms framing the towers
Miami towers — natural
Untinted daylight base plate
Miami towers — spectral wash
Same plate with the strand-spectrum wash applied
People
Event photographyCandid photography from the events — attendees, conversations, and hands-on sessions. Use these for recaps, social, and speaker or sponsor decks. The full, up-to-date library lives in the shared drive.
Hands-on session
Attendees working side by side
Hallway conversation
One-on-one on the show floor
Summit
Flagship, city-basedThe flagship, city-based event. The lock-up gains a summit [city] qualifier in the blue block and a 2027 year block in navy, set over lush, high-key photography. Below is the sponsorship-prospectus cover for summit miami.
summit miami2027
Sponsorship prospectus — cover
Summit miami 2027 · Space Mono qualifier · Moderne × OpenRewrite lockup
Meetups
Partner-hosted, localPartner-hosted local events. The lock-up carries the meet up qualifier and pairs with the host’s logo via a “+”, over a photo of the host city or venue, with date, time, address, and a registration QR set in Space Mono.
meet upPartner co-brand
Meetup announcement — Morgan Stanley
Moderne + Morgan Stanley · Canary Wharf, London · QR registration
Meetup announcement — London skyline
Morgan Stanley + Moderne · 6 Oct · 9:00 AM–2:00 PM